PIB Group expands its Polish footprint through the acquisition of Brokers Union

January 28, 2022

PIB Group Ltd (‘PIB’) is continuing its international expansion with pace, targeting the Polish market again through the acquisition of Brokers Union. The investment follows on from WDB, a leading Polish brokerage that is also part of PIB, and whose arrival in 2020 signaled the start of the Group’s ambition for further growth within Poland and potentially the wider CEE region. 

Brokers Union will therefore complement and enhance the offering provided by WDB, who play a key role in PIB’s consolidation strategy for the polish insurance brokerage market.

Mariusz Muszyński, CEO for WDB commented: “Welcome to everyone at Brokers Union who have joined PIB Group and who will work closely with us at WDB. I am delighted that they will join us in representing PIB’s growing Polish operation and the opportunity to work together on a number of synergies. Their experience in handling public tenders will be a particularly valuable addition to our combined offering. I look forward to working with Filip, Patrycja and their fantastic team whose close proximity to us in Wroclaw is a great start to our ambition of building a strong brokerage hub for our region.”

About Brokers Union

Established since 2002, Brokers Union is a strong player in the Polish insurance market providing advisory and brokerage services. It operates a diverse business mix based on several sub segments of life and non-life insurance, with an expertise in public administration as well as sectors including healthcare, property management and transportation.

Headquartered in Wroclaw, the 50-strong team take particular pride in their ability to provide excellent service to domestic clients across the whole of Poland as well as internationally. As they settle into their new home with WDB and the wider PIB Group, the team will continue to be led by CEO Filip Rybacki and the Brokers Union brand will remain.

Filip Rybacki, CEO for Brokers Union commented: “I’m very glad that we are now, together with WDB, part of the PIB Group. This is a huge step for our company towards building a strong and competitive brand on the Polish and foreign markets. I am convinced that the combination of our knowledge and experience will bring both sides many tangible benefits. Is it not only an opportunity for business development, but the investment also represents a huge injection of energy and inspiration that will support our daily operations. Most importantly for our employees, I believe that we are building a great space for their personal and professional development.”

Over the coming weeks and months, Brokers Union can enjoy the benefits of collaboration, a core theme embedded throughout the culture of WDB and the wider PIB Group. Aside from the opportunity to exchange knowledge, experience and a consolidated portfolio of clients, their new home will provide access to international insurance solutions to meet their growing customer expectations.

The arrival of Brokers Union is one of several investments under consideration by PIB Group, which are being coordinated locally by WDB as a part of their consolidation strategy on the Polish market. The activities represent part of the broader international expansion plans underway at PIB Group, which has a growing presence across UK, Channel Islands, Ireland, Germany, Poland, Denmark, Spain and the Netherlands.

Brendan McManus, CEO for PIB Group commented: “This is another exciting moment for PIB Group as we welcome everyone at Brokers Union who are based in Poland. Their arrival boosts PIB’s growing international footprint and their expertise further strengthens our existing capabilities in the territory through our WDB operation. We look forward to investing in the next chapter of success for Brokers Union and their collaboration with WDB, for the benefit of their customers and colleagues alike.”